We Don't Run Ads , We Grow Your Deposits.
We’ve generated 549,728+ player registrations and $50M in casino revenue — using data infrastructure most agencies don’t even know exists.
549,728+ player registrations · 11+ years · 23X peak ROAS
Performance Engineering for iGaming
I’m Abijith TK, With 11 years in performance marketing and 3 years exclusively in iGaming, I’ve built a system that tracks every ad dollar from click to Lifetime Player Value.
Recent client — Lesotho
Snapshot of a live casino account I'm currently scaling. ● Live campaign
Revenue Generated
$607,661.16
Ad Spend
$26,458.32
Registrations
276,269
Deposits
476,329
CPA — Registration
$0.33
CPA — FTD
$2.56




Google Ads Management
Search, Performance Max, YouTube and DV360 — architected for casino conversion paths, not generic e-commerce playbooks.
- Highly segmented demand capturing (FTD) search campaigns
- Demand generation campaigns in Youtube & Display channels
- PMax campaigns to bridge the gap between awareness and conversions.

Meta Ads Management
Facebook, Instagram and Audience Network campaigns built around the iGaming player journey — from interest discovery to FTD.
- Signup focused Top of funnel interest campaigns
- FTD focused Remarketing ( Registered) Campaigns
- Advantage+ Demand generation campaigns









Case Studies
Built for iGaming. Proven by results.
Casino-focused performance marketing backed by proprietary data infrastructure — not generic agency playbooks.
performance marketing
Abijith TK
FOUNDER · PERFORMANCE LEAD
Proprietary Data Infrastructure
Full attribution, server-side tracking, and player-LTV modelling beyond what platforms report.
Casino-Focused Full-Funnel
Acquisition through retention — every campaign mapped to FTD, retention, and LTV, not just clicks.
Trusted by casino brands across Africa, Europe, and Asia. Every campaign is built on real player data — not guesswork.
Blogs
Read Our Expert Tips For Higher Campaign Performance
The Ultimate Guide to Progressive Web Apps (PWAs): The Secret Weapon for iGaming Retention and Acquisition
Read articleCPA Marketing using DSP Ad networks for Casino Advertising
How Pop Traffic Can Turn Your Casino Into a Money-Making Machine
Why Comparing Meta vs. Google Performance Is Misleading for Online Casinos
Running Paid Traffic for Gray-Area Casino Brands: Strategy, Risks, and Reality
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- Actionable campaign strategies
- iGaming industry insights
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- 11 years in performance, 3 in iGaming
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THE ATTRIBUTION STACK
Total Visibility into Your Marketing Performance