We Don't Run Ads , We Grow Your Deposits.
We’ve generated 549,728.+ player registrations and $50M in casino revenue — using data infrastructure most agencies don’t even know exists.
Response within 24 hours.
549,728+ player registrations · 11+ years · 23X peak ROAS · NDA on request
Performance Engineering for iGaming
I’m Abijith TK, With 11 years in performance marketing and 3 years exclusively in iGaming, I’ve built a system that tracks every ad dollar from click to Lifetime Player Value.
Recent client — Lesotho
Snapshot of a live casino account I'm currently scaling. ● Live campaign
Revenue Generated
$607,661.16
Ad Spend
$26,458.32
Registrations
276,269
Deposits
476,329
CPA — Registration
$0.33
CPA — FTD
$2.56




Google Ads Management
Search, Performance Max, YouTube and DV360 — architected for casino conversion paths, not generic e-commerce playbooks.
- Highly segmented demand capturing (FTD) search campaigns
- Demand generation campaigns in Youtube & Display channels
- PMax campaigns to bridge the gap between awareness and conversions.

Meta Ads Management
Facebook, Instagram and Audience Network campaigns built around the iGaming player journey — from interest discovery to FTD.
- Signup focused Top of funnel interest campaigns
- FTD focused Remarketing ( Registered) Campaigns
- Advantage+ Demand generation campaigns









Case Studies
Built for iGaming. Proven by results.
Casino-focused performance marketing backed by proprietary data infrastructure — not generic agency playbooks.
performance marketing
Abijith TK
FOUNDER · PERFORMANCE LEAD
Proprietary Data Infrastructure
Full attribution, server-side tracking, and player-LTV modelling beyond what platforms report.
Casino-Focused Full-Funnel
Acquisition through retention — every campaign mapped to FTD, retention, and LTV, not just clicks.
Trusted by casino brands across Africa, Europe, and Asia. Every campaign is built on real player data — not guesswork.
Blogs
Read Our Expert Tips For Higher Campaign Performance
Why Comparing Meta vs. Google Performance Is Misleading for Online Casinos
Read articleRunning Paid Traffic for Gray-Area Casino Brands: Strategy, Risks, and Reality
Google Ads for Casino Businesses: Best Strategies to Increase Player Acquisition
How Safari’s Intelligent Tracking Prevention (ITP) Is Blocking Your Google Ads Tags
How Enhanced Conversions Helps Campaign Optimisation
THE ATTRIBUTION STACK
Total Visibility into Your Marketing Performance
Let’s scale your numbers.
No deck. No discovery call shuffle. Drop a quick note and I’ll come back with a custom plan within 24 hours.
- 24-hour response, every time
- No obligation, no canned templates
- NDA on request before sharing data
- 11 years in performance, 3 in iGaming
Got it — talk soon.
Your request is on its way. I’ll reach out within 24 hours.