We Don't Run Ads , We Grow Your Deposits.
We’ve generated 549,728.+ player registrations and $50M in casino revenue — using data infrastructure most agencies don’t even know exists.
Response within 24 hours.
Performance Engineering for iGaming
I’m Abijith TK, With 11 years in performance marketing and 3 years exclusively in iGaming, I’ve built a system that tracks every ad dollar from click to Lifetime Player Value.
Recent client — Lesotho
Snapshot of a live casino account I'm currently scaling. ● Live campaign
Revenue Generated
$607,661.16
Ad Spend
$26,458.32
Registrations
276,269
Deposits
476,329
CPA — Registration
$0.33
CPA — FTD
$2.56
WE ARE PROUD TO WORK WITH




Google Ads Management
Search, Performance Max, YouTube and DV360 — architected for casino conversion paths, not generic e-commerce playbooks.
- Geo-segmented Search + Brand strategy
- Server-side conversion tracking & enhanced conversions
- Casino-compliant landing-page funnels

Meta Ads Management
Facebook, Instagram and Audience Network campaigns built around the iGaming player journey — from interest discovery to FTD.
- Creative testing system & UGC workflows
- CAPI server-side tracking & player LTV signals
- Lookalike modelling on real depositor data









Case Studies
Built for iGaming. Proven by results.
Casino-focused performance marketing backed by proprietary data infrastructure — not generic agency playbooks.
performance marketing
Abijith TK
FOUNDER · PERFORMANCE LEAD
Proprietary Data Infrastructure
Full attribution, server-side tracking, and player-LTV modelling beyond what platforms report.
Casino-Focused Full-Funnel
Acquisition through retention — every campaign mapped to FTD, retention, and LTV, not just clicks.
Trusted by casino brands across Africa, Europe, and Asia. Every campaign is built on real player data — not guesswork.
Blogs
Read Our Expert Tips For Higher Campaign Performance
Why Comparing Meta vs. Google Performance Is Misleading for Online Casinos
Read articleRunning Paid Traffic for Gray-Area Casino Brands: Strategy, Risks, and Reality
Google Ads for Casino Businesses: Best Strategies to Increase Player Acquisition
How Safari’s Intelligent Tracking Prevention (ITP) Is Blocking Your Google Ads Tags
How Enhanced Conversions Helps Campaign Optimisation
THE ATTRIBUTION STACK
Total Visibility into Your Marketing Performance
Let’s scale your numbers.
No deck. No discovery call shuffle. Drop a quick note and I’ll come back with a custom plan within 24 hours.
- 24-hour response, every time
- No obligation, no canned templates
- NDA on request before sharing data
- 11 years in performance, 3 in iGaming
Got it — talk soon.
Your request is on its way. I’ll reach out within 24 hours.