Casino-grade Google Ads, built for FTDs

Scaled across 10+ iGaming brands. We handle the campaign architecture, bidding strategy, and FTD funnels — so every dollar tracks from click to deposit.

The Framework

The Secret Sauce Framework

Built on what actually works to scale a casino brand — four pillars that turn Google Ads into a predictable revenue engine.

Campaign Structure

The core of our structure is the distinction between Top-of-Funnel and Bottom-of-Funnel campaigns. This setup builds a funnel that effectively moves users from initial registration toward becoming a First Time Depositor (FTD).

Bidding Strategy

tCPA (Target Cost Per Acquisition) bidding targets users who have already registered — bidding higher on them to keep the registration-to-FTD conversion rate consistently high.

Registration vs. FTD Budget Allocation

We carefully balance budget between acquiring fresh sign-ups and driving First Time Deposits, so spend never tips into unhealthy ROI territory.

Remarketing Campaigns

We capture top-of-funnel traffic and re-engage them through High-tCPA Search campaigns — turning initial interest into registrations and ultimately FTDs.

Predictable growth

Focus on these pillars and Google Ads becomes a predictable revenue engine. We handle the campaign types and budget distribution so you can focus on scaling your brand globally.

Our Strategy

1. Google Ads Audit & Strategy Blueprint

We start with a full iGaming-specific audit to identify what’s working, what’s blocking FTDs, and where budget is being wasted:

ToFu vs BoFu campaign structure review
Registration & FTD conversion tracking audit
Keyword mapping for casino & iGaming intent
tCPA bidding performance analysis
Budget split between acquisition & deposit campaigns
Competitor approach in regulated markets
Landing page compliance & conversion flow

You receive a clear campaign blueprint — structured around the ToFu/BoFu framework — tailored to your casino brand and target markets.

2. Advanced Tracking, Measurement & Attribution Setup

Accurate conversion tracking is the backbone of the Secret Sauce. We track every step of the player journey to feed the right signals into tCPA bidding:

Registration event tracking (ToFu conversion)
First Time Deposit (FTD) event tracking (BoFu conversion)
Server-Side Tagging for restricted industry compliance
Enhanced Conversions for better tCPA signal quality
Offline Conversion Import for FTD attribution
GA4 funnel modelling: Registration → FTD journey
Custom audience lists for remarketing segments

Clean data means your tCPA bids are optimising toward real FTDs — not just registrations — driving down cost per depositor over time.

3. High-Performance Campaign Management

We manage campaigns daily, constantly optimising the ToFu (registration) and BoFu (FTD) split. Key metrics we focus on:

Our daily optimisation includes bid adjustments on registered-user audiences, search query sculpting for casino intent, and budget reallocation between registration and FTD campaigns based on performance.

4. Performance Max (PMax) Scaling Framework

Performance Max for iGaming requires precise audience signals and strict exclusions to avoid wasted spend on low-quality traffic. Our framework includes:

Registered users as high-value audience signals
FTD lists for lookalike targeting
Casino keyword-themed asset groups
Ad creative tailored for iGaming compliance
PMax + Search sync to protect branded terms
Exclusion of converted FTDs to avoid wasted spend
Backend FTD conversion modelling for bidding

Result: PMax campaigns that drive registrations at scale while your BoFu tCPA campaigns convert them into FTDs.

5. Search, Shopping, Display & YouTube Ads

Each campaign type plays a specific role in the iGaming funnel. We only activate the formats that serve your acquisition goals:

Together, these campaign types build a complete funnel — from first impression to first deposit.

6. Landing Page Review & CRO Guidance

Even the best-optimised campaign will fail to convert if the registration or deposit page creates friction. We review and advise on:

Registration flow friction reduction
Compliance & policy alignment for casino pages
CTA optimisation for sign-up conversion
Mobile experience for high-volume casino traffic
Deposit page UX to improve Registration → FTD rate

Small improvements = big results.

7. Transparent Reporting & Weekly Communication

No jargon. No confusing dashboards. You get:

We keep you informed, aligned, and in control.

WE ARE PROUD TO WORK WITH

Why Choose Us

We don’t just launch campaigns —We fix your data, attribution, and measurement first.

Intent-driven traffic

Google Ads captures users who are already searching for what you offer.

Scalable, predictable growth

With the right structure, Google becomes your most reliable revenue channel.

Accurate tracking for better decisions

We don’t just launch campaigns — We fix your data, attribution, and measurement first.

Full-funnel coverage

Search, Performance Max, Shopping, Display, YouTube — we cover all touchpoints.

Case Studies

Ready to Scale with Google Ads?

At Abjeth.com, we turn Google Ads from an expense into a growth engine. If you’re committed to scaling smart, we’re ready to help.