Full Funnel Campaign Management for iGaming
We build complete, multi-channel acquisition engines for iGaming brands. From high-intent Google search to social discovery on Meta, and performance-driven native, push, and programmatic networks — our full funnel strategy manages every player touchpoint profitably.
Our Traffic Channels
We manage advertising campaigns across every major platform to ensure your casino or iGaming brand reaches high-intent players at every stage of the funnel.
1. Google Ads — High-Intent Search & Display
Google Ads is the cornerstone of any full funnel strategy for iGaming. We target players actively searching for casinos, betting sites, and gaming opportunities — ensuring your brand appears at the exact moment of intent.
What We Manage:
- Google Search Campaigns — High-intent keyword targeting for casino, slots, betting, and registration terms
- Performance Max (PMax) — AI-driven campaigns across Search, Display, YouTube, Gmail, and Maps
- Display & Remarketing — Re-engage site visitors and lookalike audiences
- YouTube Ads — Video campaigns for brand awareness and player acquisition
2. Meta Ads — Facebook & Instagram Player Acquisition
Meta (Facebook & Instagram) is the most powerful top-of-funnel channel for iGaming player acquisition. We leverage Meta’s vast behavioral data to target high-propensity players and drive registrations at scale.
What We Manage:
- Facebook Lead Gen Campaigns — Direct player registration capture within the platform
- Instagram Story & Reel Ads — Engaging video and image creatives for discovery
- Retargeting & Custom Audiences — Re-engage website visitors and lookalikes
- Conversion API (CAPI) — Server-side event tracking to overcome iOS privacy restrictions
3. X Ads (Twitter) — Real-Time Engagement
X (formerly Twitter) offers unique access to highly engaged audiences in real-time sports betting windows, live casino events, and gaming communities.
What We Manage:
- Promoted Tweets & Ads — Drive registrations during live sporting events and casino promotions
- Audience Targeting — Reach sports fans, poker enthusiasts, and casino players
- Keyword & Interest Targeting — Contextual ads around trending gambling topics
- Retargeting Campaigns — Re-engage website visitors with tailored messaging
4. Bing Ads (Microsoft Advertising) — Untapped Traffic
Bing’s Microsoft Advertising platform reaches a valuable demographic of older, higher-income users often overlooked by competitors focused solely on Google — with lower CPCs and strong conversion intent.
What We Manage:
- Search Campaigns — Casino and betting keyword targeting on Bing, Yahoo, and DuckDuckGo
- Microsoft Audience Network — Display and native ads across Microsoft properties
- In-Market Audiences — Target users already researching gambling and entertainment
- LinkedIn Profile Targeting — Unique demographic targeting through LinkedIn integration
5. Bidvertiser Ads — Performance-Based Traffic
Bidvertiser is a performance-based ad network ideal for iGaming brands seeking cost-effective player acquisition through push notifications, popunders, and native ad formats.
What We Manage:
- Push Notification Ads — Reach opted-in users with casino promotions and offers
- Popunder Campaigns — High-visibility format for brand awareness and registration offers
- Native Ads — Blend seamlessly with content for higher engagement rates
- Performance Optimization — Continuous source-level bidding and quality filtering
6. Propeller Ads — Global Scale Push & Pop Traffic
Propeller Ads delivers massive global reach for iGaming brands through its premium push notification, interstitial, and popunder network. Ideal for scaling player volumes in tier-2 and tier-3 markets.
What We Manage:
- Push Notification Campaigns — High-volume player acquisition at competitive CPAs
- Interstitial Ads — Full-screen engagement for maximum visibility during app transitions
- Popunder Campaigns — Background traffic delivery for high reach
- SmartCPA Bidding — Automated optimization toward registration and deposit goals
7. Adsterra — Premium Programmatic Network
Adsterra offers direct access to premium publisher inventory and programmatic campaigns, particularly strong for social bar, popunder, and banner formats targeting iGaming audiences globally.
What We Manage:
- Social Bar Ads — Unique high-engagement format that outperforms standard display
- Popunder & Banner Campaigns — Wide reach across Adsterra’s global publisher network
- Direct Deal Placements — Premium inventory on high-traffic gambling-related sites
- Advanced Targeting — GEO, device, OS, browser, and interest-based segmentation
8. MGID Native Ads — Content-Driven Player Acquisition
MGID’s native advertising platform integrates casino promotions seamlessly into editorial content, attracting high-intent players who engage with content before converting.
What We Manage:
- Native Content Ads — Sponsored articles and widgets that blend with publisher content
- Teaser Ads — Eye-catching visual formats driving curious clicks from editorial traffic
- Performance Optimization — Real-time bidding adjustments per widget placement and GEO
- Creative A/B Testing — Headline and thumbnail testing to maximize CTR and conversion
9. Traffic Junkey — Adult & Mainstream Gaming Traffic
Traffic Junky provides access to premium mainstream and adult entertainment traffic networks with massive daily impressions — excelling in driving high-volume player registrations.
What We Manage:
- Display Banner Campaigns — High-reach banner placements across Traffic Junky’s network
- Video Pre-Roll Ads — Engaging video formats for brand awareness and player acquisition
- GEO-Specific Targeting — Country, region, and city-level targeting for localized campaigns
- Frequency Capping & Optimization — Prevent ad fatigue and maximize unique visitor reach
10. Bitmedia — Crypto Casino Player Acquisition
Bitmedia specializes in reaching crypto-savvy audiences — the most valuable segment for modern crypto casinos and blockchain gaming platforms. We connect your brand with high-value Bitcoin and altcoin depositors.
What We Manage:
- Crypto Audience Targeting — Banner and native ads reaching blockchain and DeFi communities
- Bitcoin Casino Campaigns — Purpose-built campaigns for BTC, ETH, and altcoin casinos
- Publisher Direct Deals — Premium placements on crypto news, wallets, and exchange sites
- Performance-Based Bidding — CPC and CPM optimization toward registrations and deposits
11. Taboola Native Ads — Premium Content Discovery
Taboola is the world’s leading content discovery platform, placing your casino promotions alongside articles on top-tier publisher sites. It delivers quality, intent-driven player traffic at scale.
What We Manage:
- Sponsored Content Campaigns — Native articles driving organic-feeling engagement
- SmartBid Technology — AI-powered bidding to maximize player registrations within CPA goals
- Lookalike Audiences — Expand reach to new users who mirror your best depositors
- A/B Testing at Scale — Continuous headline, image, and landing page optimization
Conversion Tracking & Attribution
Accurate conversion tracking is the backbone of profitable full funnel campaigns. Without proper attribution, you cannot optimize CPA, identify your best traffic sources, or scale with confidence.
Why We Use Redtrack for Top-of-Funnel Campaign Tracking
For top-of-funnel (ToFu) traffic channels — including Propeller Ads, Adsterra, MGID, Traffic Junkey, Bitmedia, Bidvertiser, and Taboola — we use Redtrack as our centralized tracking and attribution platform:
- Centralized Multi-Channel Tracking: Redtrack consolidates conversion data from all traffic sources into a single dashboard, giving a unified view of player acquisition costs across every network.
- Click-Level Attribution: Each click is tagged with a unique click ID, allowing precise attribution of registrations, first deposits (FTDs), and lifetime value to the exact ad and traffic source.
- Real-Time Reporting: Unlike native network dashboards, Redtrack provides real-time campaign data enabling immediate bid adjustments based on actual CPA performance.
- Traffic Source Quality Scoring: Redtrack identifies underperforming placements, bot traffic, and low-quality sources, allowing budget concentration on converting segments.
- Cross-Network Frequency Capping: Prevent the same user from seeing your ads across multiple networks, reducing wasted impressions and improving efficiency.
- S2S Postback Integration: Server-to-server postback tracking ensures conversion data flows directly from your platform to traffic sources without relying on cookies — critical in privacy-restricted environments.
CPA Bidding Strategy for Full Funnel Optimization
Once Redtrack establishes accurate baseline CPA data from your traffic sources, we transition campaigns to CPA (Cost Per Acquisition) bidding models:
- Defined Cost Per Registration (CPR): We set target CPA based on your player LTV and acceptable acquisition cost, ensuring campaigns are structured around what a registration is actually worth.
- Automated Bid Optimization: Traffic networks like Propeller Ads SmartCPA and Adsterra’s CPA Goal use our Redtrack conversion data to automatically optimize bids toward target CPA.
- First Deposit (FTD) Optimization: We optimize beyond registration tracking to first-time depositors — the metric that determines your actual ROAS. Redtrack passes FTD signals back to networks for algorithmic optimization.
- Funnel Stage Bidding: Different CPA targets at each funnel stage — awareness (CPM), consideration (CPC), and conversion (CPA) — ensuring budget efficiency at every touchpoint.
- Regular CPA Refresh Cycles: CPA targets are recalibrated quarterly based on cohort LTV analysis, keeping bidding strategies aligned with actual business economics.
The combination of Redtrack’s precise attribution and CPA bidding transforms top-of-funnel campaigns from unpredictable brand spends into data-driven, accountable acquisition engines — delivering measurable ROAS across every channel in your media mix.
Ready to Run a Full Funnel Campaign?
Whether you need Google + Meta together or a complete 11-channel acquisition machine, we build the strategy, manage the campaigns, and optimize for your actual player acquisition KPIs.
