Scaling BigToe Pose, A Mobile Massage Service Company in the U.S.

Challenge

The client came to us with one clear goal: more bookings at a lower acquisition cost.
They were running ads—but weren’t seeing returns that justified the spend.

What We Did

Our performance-driven approach focused on improving efficiency, not just increasing traffic. Key actions included:

Segmented campaigns by user intent (new users vs. remarketing)
A/B testing multiple landing page variants
Switched to conversion value-focused bidding strategies
Implemented various Conversion Rate Optimization (CRO) pracices in the landing page.

The Results

The CPA has fallen by 27% while the budget has been scaled up by 200%.

Since November 2024, the CPA for website bookings has been gradually decreasing as we simultaneously increased the budget.

As of 5 August 2025, the budget has grown by roughly 200%—and we’re still scaling.

Metric	Before	After	% Change
CPA	High	Dropped by $41	▼ 27.78%
Ad Spend	Lower	Increased	▲ 200.26%

As shown in the graph below, CPA consistently declined even as budget and bookings increased — delivering exponential ROI.

Outcome

With over 10,000 new bookings generated and cost-per-booking reduced by 27%, the client now scales the budget by 200% profitably while maintaining strong market visibility.

Services Used

Google Ads Search & Performance Max
Landing Page Testing & Optimization
Custom Funnel Strategy
White-Label Campaign Execution

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