Meta Ads that turn discovery into deposits
The only platform where iGaming brands can run remarketing at scale. We architect Top-of-Funnel discovery, mid-funnel signup capture, and Bottom-of-Funnel FTD remarketing — in one cohesive flow.
The Meta Secret Sauce
Meta’s real strength is flexibility — a full-funnel experience built on precise audience control. Four pillars that turn social into a predictable player-acquisition engine.
Campaign Structure
A funnel that separates Top-of-Funnel (brand awareness + Signups) from Bottom-of-Funnel (FTDs). The top stays fed with new users while existing leads are constantly nudged toward a deposit.
Precision Audience Targeting
Custom inclusion and exclusion audiences prevent over-saturating the same users with excessive remarketing — a constant flow of fresh audiences, never recycled noise.
Signup vs. FTD Budget Allocation
We split spend between new registrations and FTDs, then shift live based on cost-per-registration and lead quality — chasing the highest player lifetime value, not vanity volume.
The Remarketing Advantage
This is where Meta shines for iGaming. We re-engage users who started a registration but didn’t finish — tailored ads that drop CPA significantly versus cold targeting.
Meta’s AI plus a casino-specific strategy turns social into a predictable player-acquisition engine. We handle the technical setup so you can focus on scaling globally.
Style of Work
1. Meta Ads Strategy & Planning
We build a full-funnel Meta strategy specific to your casino brand — separating ToFu (registration) campaigns from BoFu (FTD) campaigns from day one. This includes:
- ToFu audience strategy: cold audiences for registrations
- BoFu remarketing strategy: registered non-depositors
- Custom inclusion & exclusion audience mapping
- Budget split: Registration campaigns vs FTD campaigns
- Geo and demographic targeting for iGaming compliance
- Competitor and interest-based audience research
2. Audience Targeting & Segmentation
The Meta Secret Sauce relies on precision audience control. We carefully build and exclude audiences to ensure a constant flow of fresh users into the funnel:
- Registered-user custom audiences for FTD remarketing
- Exclusion of existing FTDs to avoid over-spending
- Lookalike audiences built from high-LTV depositors
- Website traffic segmentation by funnel stage
- Frequency cap management to keep fresh audience flow
- Cold interest-based audiences for ToFu registration campaigns
3. Creative & Copywriting
Creative is the key lever on Meta. We produce and test compliant, high-converting assets for each stage of the casino player funnel:
- ToFu creatives: brand awareness and sign-up incentives
- BoFu creatives: deposit prompts for registered users
- Compliant ad copy for restricted iGaming categories
- A/B testing of offer messaging and visual formats
- Video and static assets tailored to casino audiences
4. Campaign Setup & Management
We handle the full technical setup and ongoing management — keeping ToFu and BoFu campaigns optimised and in balance:
- Separate ToFu and BoFu campaign structures
- Ad set segmentation by audience and funnel stage
- Registration vs FTD budget allocation and pacing
- Daily bid and budget optimisation
- Remarketing campaign management for non-depositors
5. Conversion Tracking & Pixel Integration
Accurate tracking is critical for the remarketing advantage. We set up every conversion event needed to power both your acquisition and FTD campaigns:
- Meta Pixel installation and event verification
- Registration event tracking (ToFu conversion)
- First Time Deposit (FTD) event tracking (BoFu conversion)
- Conversions API (CAPI) for server-side accuracy
- Custom conversion funnels: Visit → Register → Deposit
6. Optimisation & Reporting
We continuously monitor and optimise campaign performance — scaling what converts and cutting what doesn’t:
- Daily Registration and FTD performance monitoring
- A/B testing of ToFu vs BoFu audience performance
- Budget reallocation based on Registration-to-FTD conversion rate
- Scaling high-performing remarketing audiences
- Weekly performance reports with clear Registration & FTD metrics
WE ARE PROUD TO WORK WITH
Why Choose Abjeth for Meta Ads?
Professional ad creation & management
Expertly crafted ads with end-to-end campaign management to ensure consistent performance and quality.
Affordable, ROI-focused campaigns
Cost-effective advertising strategies designed to maximize returns and minimize wasted spend.
Transparent reporting
Clear, easy-to-understand reports that show exactly where your budget goes and how your ads perform.
Tailored strategies for your business
Customized marketing approaches aligned with your goals, audience, and industry needs.
Experience across multiple industries
Proven expertise working with diverse sectors, adapting strategies for different markets and challenges.
Ready to Start Meta Ads for Your Business?
Let’s build a Meta Ads campaign that delivers real results.
