CASE STUDY
Scaling BigToe Pose, A Mobile Massage Service Company in the U.S.
CLIENT
On-demand Mobile Massage Provider (USA)
SERVICE
Full-Funnel Google Ads Management
DURATION
October 2024 – Present
THE CHALLENGE
More Bookings. Lower Cost.
The client came to us with one clear goal: more bookings at a lower acquisition cost.
They were running ads — but weren’t seeing returns that justified the spend. High CPA, poor funnel structure, and no conversion optimisation were limiting growth.
“Running ads without seeing returns that justified the spend.”
THE APPROACH
What We Did
Our performance-driven approach focused on improving efficiency, not just increasing traffic.
🔍
Segmented Campaigns
Separated campaigns by user intent — new users vs. remarketing audiences for precision targeting.
🧪
A/B Testing
Tested multiple landing page variants to identify top-performing creatives and conversion paths.
🎯
Smart Bidding
Switched to conversion value-focused bidding strategies for maximum profitable return.
⚡
CRO Practices
Implemented Conversion Rate Optimisation best practices across landing pages to maximise booking rates.
THE RESULTS
Numbers That Tell the Story
▼27.78%
CPA Reduction
Dropped by $41 per booking
▲200%
Budget Scaled
While maintaining profitable CPA
10,000+
New Bookings
Generated since October 2024
| Metric | Before | After | % Change |
|---|---|---|---|
| CPA (Cost Per Booking) | High | Dropped by $41 | ▼ 27.78% |
| Ad Spend | Lower | Significantly Increased | ▲ 200.26% |
📈 CPA consistently declined even as budget and bookings increased — delivering exponential ROI.
THE OUTCOME
Profitably Scaling While Lowering Cost
With over 10,000 new bookings generated and cost-per-booking reduced by 27%, the client now scales the budget by 200% profitably while maintaining strong market visibility.
Since November 2024, CPA for website bookings has been gradually decreasing as budget was simultaneously increased.
As of August 2025, the budget has grown by roughly 200% — and we’re still scaling.
Delivering exponential ROI — more volume, lower cost, stronger market position.
⚙️ Services Used
- →Google Ads Search & Performance Max
- →Landing Page Testing & Optimization
- →Custom Funnel Strategy
- →White-Label Campaign Execution
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